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Digital Communication Analytics & Reporting
Project type
Analysis & Report
Date
July 2021
Location
Shanghai, China
I take a data-driven approach to digital communication, using analytics to optimize content performance, enhance audience engagement, and refine internal messaging strategies. This section highlights my expertise in content evaluation, audience insights, and reporting, ensuring AstraZeneca’s digital presence remains effective, relevant, and impactful.
Key Areas of Focus:
- Yearly/Seasonal Strategic Communication Plans: Leveraging data to assess past content, benchmark against competitors, and develop quarterly storytelling strategies with execution timelines.
- Annual Audience Research : Conducting employee surveys to understand browsing habits and content preferences, ensuring internal communication is engaging and aligned with corporate culture.
- Monthly Engagement Reports : Using Excel analytics to track readership and interaction data, identifying content trends, and making real-time strategy adjustments for continuous improvement.
Through these analytical frameworks, I ensure digital communication is not just about messaging, but about delivering measurable impact and meaningful engagement.
