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126 Open Mic Project

Project type

Branding

Date

2022-2023

Location

Shanghai, China

126 Open Mic is an employee storytelling platform designed to foster an inclusive and diverse workplace. As the project lead, I leveraged cross-department resources to maximize impact. The name "126" comes from AstraZeneca's abbreviation, "AZ," which represents the first and 26th letters of the alphabet.

In 2022, the focus was on internal communication—curating timely, engaging topics to encourage participation and collect high-quality stories. In 2023, the project shifted to producing short-form videos for AstraZeneca’s external WeChat channel. I led concept development, scriptwriting, and filming while incorporating employee-submitted content. This approach reduced costs by 60% and increased productivity by 50%, though special effects remained outsourced due to copyright restrictions.

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